It is a unique opportunity to tell your reader something they wouldn’t know about you just from looking at all of your statistics and numbers.Īfter writing your introduction, ask your friends and peers to review your content to ensure it represents who you are.ĭo you share healthy gluten-free recipes because your family has celiac disease? Do you rank the best restaurants in Chicago because you moved there and knew nothing about the city? Or do you run your dog’s Instagram account because he is always there for you, while of course being adorable? This section should be about a paragraph long and include your headshot. Give marketers some insight into who you are and why you do what you do. Everyone has varying goals, statistics, and passions, so follow the below essentials and then add your own personal flair to make it special. Having a media kit will already make you stand out, but having a well-organized, attention-grabbing media kit will help you rise to the top. Organize everything that makes up your brand and begin thinking about what makes you unique. To get started, you have to gather all of your information. Want to learn more about Public Relations (PR) Software?Įxplore Public Relations (PR) products. Now that we’ve gotten that straightened out, we can dive into what’s inside the best media kits. In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event. Some people use media kit and press kit interchangeably, but there are some key differences. So let’s have some fun with it because once your media kit is complete, you won’t have to do one from scratch ever again. In order to rise to the top, you need to have your information nicely organized in a media kit. However, every fitness blogger is hoping for the same level of exposure. You need a media kit to help potential partners recognize your value so that you have a competitive edge over others with similar content.įor example, if you’re a fitness blogger who provides work out tips and healthy recipes, you may hope to eventually partner with a granola brand. But there are so many, maybe even too many accounts or pages. Whether these are influencers, brands, or organizations, they have a social media presence, and people care about what they have to say. Or better yet, when marketers reach out to you, you’ll be ready to sell them on a partnership.įitness blogs. Once you’ve completed yours, you can send it to potential business opportunities. Putting in the hard work of making an impressive media kit for your public relations goals is worth it. A media kit is a public relations tool for influencers, brands, and organizations to raise awareness, explain services and provide essential information for prospective partners.
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